Work with The Narrative Office

The Council is the public face. The work is everything behind it.

The Narrative Office works with B2B marketing and content leaders who are watching their team's best thinking get diluted by the process that's supposed to protect it. I don't write your content. I show you where the strategy is leaving the room and give your team the framework to stop it.

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Engagements

Three ways in.

One to two weeks

The Diagnostic

For content and marketing leaders who know something is broken but can't point to where.

A focused engagement where I observe your narrative process and show you exactly where the strategic thread breaks and what it costs. You leave with a short report: where strategy exits, what it costs, and what to change. Not recommendations to improve your writing — structural changes to how the work gets directed.

Includes: Working sessions with your team, observation of a live project where possible, and a short written report mapping the leak points and the structural fixes.
Format: Remote or on-site. Priced for a director to approve without escalation.

Half-day

The Workshop

For teams ready to fix the process themselves.

A half-day working session where I teach your content and marketing team to see the Safety Tax in their own work. How to brief so the strategy survives. How to give feedback at the strategic layer instead of the sentence layer. How to protect a narrative from the committee dynamics that dilute it. Your team leaves owning the framework.

Includes: Live teaching, a worked example using one of your own in-flight projects, and a take-home framework your team uses afterwards.
Format: On-site preferred, remote available. Best run with the full content and marketing team in the room.

45 minutes

The Talk

For conferences, offsites, and leadership meetings.

A lively and interactive forty-five minutes where I name the problem to a room full of people who feel it. The conversation after is where the real work begins.

Includes: Keynote, Q&A, and an extended conversation with leadership if useful.
Format: Conferences, company offsites, executive meetings.

Who this is for

Three moments where the story has to hold.

Lianne takes on a small number of engagements a year. These are the situations where the work earns its price.

Category or repositioning moves

New CEO, new product line, new analyst category, or a quiet drift from the story that used to work. The narrative has to be rebuilt before the campaign brief is even written.

High-stakes single moments

Keynotes, analyst day, earnings narrative, board decks, launch press. One document, one room, one chance to land it. Lianne reads it the way the room will.

Org-wide narrative drift

Sales is selling one story, marketing is running another, the exec is on a third. The fix is editorial — one spine, cascaded with discipline, not another all-hands deck.

About Lianne

Twenty years inside the rooms where the narrative gets decided.

I spent twenty years inside enterprise marketing organisations, including more than a decade at Meta, where I built narratives for some of the most complex product stories in B2B. I've sat on both sides of the table — as the person creating the narrative and as the person shaping the conditions around it. The Narrative Office exists because I learned that the conditions matter more than the writing. When the conditions are right, good content happens fast. When they're not, it doesn't matter how talented the team is.

Small, sharp, and serious.

You get the senior mind in every conversation. No junior team, no account manager, no translation layer.
You know what you're buying before you start. No scope that expands quietly. No invoices that arrive as surprises.
The output is the smallest thing that changes a behavior. Not a report that gets filed. A fix that gets made.
Confidential by default. Anything sensitive stays out of the public Council tool.

If you're a content or marketing leader at a B2B organization who has watched a project drift from sharp to safe and wants to understand why it keeps happening, this is the right conversation.