Work with The Narrative Office

The brief is where most narratives die. This engagement starts before it's written.

Most narrative engagements take six rounds to get to a story that should have existed in round one. Here's how to skip that.

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How an engagement starts

How an engagement starts.

There's no tier to pick. Companies that hire me aren't buying a deliverable off a list. They're bringing a specific, often stuck problem and need someone to resolve it, not manage it.

Some of what that's looked like recently:

A positioning fight between two exec stakeholders that had stalled a launch for months
Messaging that had been through a year of reviews, then got rewritten the week before launch
Executive content that sounded like everyone who touched it and no one in particular. Mostly because everyone had touched it.

If one of those sounds familiar, that's a conversation, not a proposal. Scope gets built once I understand the actual shape of the problem, which is also usually where the real diagnosis starts.

I work with the marketing leaders who answer for the narrative, and the executives whose name is on their own.

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A related offer: executive voice

A related offer: executive voice.

Some of this work isn't about company positioning. It's about a specific executive's voice getting lost the same way a brand narrative does: softened by comms, smoothed by legal, edited by whoever drafted it last, until it sounds like everyone and no one.

If that's closer to your problem, and you need to sound like exactly one person again instead of a corporate composite, I write LinkedIn content, talks, and other executive-voice work under the same model: no packages, no tiers, built around what you actually need said and who needs to hear it.

Who this is for

Three moments where the story has to hold.

Lianne takes on a small number of engagements a year. These are the situations where the work earns its price.

Category or repositioning moves

New CEO, new product line, new analyst category, or a quiet drift from the story that used to work. The narrative has to be rebuilt before the campaign brief is even written.

High-stakes single moments

Keynotes, analyst day, earnings narrative, board decks, launch press. One document, one room, one chance to land it. Lianne reads it the way the room will.

Org-wide narrative drift

Sales is selling one story, marketing is running another, the exec is on a third. The fix is editorial — one spine, cascaded with discipline, not another all-hands deck.

About Lianne

Twenty years inside the rooms where the narrative gets decided.

I spent twenty years inside enterprise marketing organisations, including more than a decade at Meta, where I built narratives for some of the most complex product stories in B2B. I've sat on both sides of the table — as the person creating the narrative and as the person shaping the conditions around it. The Narrative Office exists because I learned that the conditions matter more than the writing. When the conditions are right, good content happens fast. When they're not, it doesn't matter how talented the team is.

Small, sharp, and serious.

You get the senior mind in every conversation. No junior team, no account manager, no translation layer.
You know what you're buying before you start. No scope that expands quietly. No invoices that arrive as surprises.
You're buying narrative ownership, not content production. The engagement produces a story your organization can operate from and a point of view you can carry into any room.

If the story isn't traveling the way it should, this is the right conversation.